Feeds that convert - not just display.

We will consider your existing product feeds and optimise these by refining titles, descriptions, imagery and categorisations. This is backed by our strong understanding of the data, ensuring your products are aligned with this to gain views, high quality clicks, and desirable conversions.

Your product feed is the foundation of your Shopping and Performance Max campaigns. A poorly structured feed, with vague titles, missing attributes, or low-quality images, will limit your reach, reduce your Quality Scores, and drive up your cost per click regardless of how well the rest of your campaign is managed. Feed quality is the most underleveraged opportunity in most e-commerce ad accounts.

We begin with a full feed audit, examining every attribute against Google's requirements and best practice standards. Title structure is almost always the highest-impact area: the order and content of your product titles directly determines which search queries your products match to, and small changes here can dramatically improve relevance and click-through rate.

We optimise product descriptions for completeness and keyword relevance, ensure GTIN and MPN data is accurate and present, select the most specific available product categories, and work with your team or your suppliers to improve image quality where it is limiting performance.

For brands with large catalogues, we implement feed management tools including Feedonomics, DataFeedWatch, or Channable to automate the ongoing maintenance of feed quality as your catalogue changes. Static feeds become outdated quickly, and automated feed management ensures your optimisations compound rather than decay over time.