INSIGHTS

How E-Commerce Trading Managers Can Leverage GA4 & BigQuery

March 4, 2026
Matt Hobson

E-Commerce Trading Managers often miss out on powerful GA4 and BigQuery insights. This article provides practical SQL queries and tips to help trading teams bypass analytics bottlenecks, make data-driven merchandising decisions, and unlock hidden product performance patterns

Generative Engine Optimisation (GEO) vs Search Engine Optimisation (SEO)

February 25, 2026
Matt Hobson

Discover how AI is changing search and why optimising for both search engines and AI platforms is essential for digital success in 2026. Learn practical GEO strategies to get your content cited by ChatGPT, Claude, and Gemini while maintaining strong traditional search rankings.