Why Lincoln
Lincoln is forty-five minutes from our Worksop office along the A57 through Saxilby. The city has a small but seriously resilient ecommerce ecosystem: the University of Lincoln, a steady cathedral-and-castle tourist economy, and a manufacturing base anchored by Siemens Energy.
The county itself is one of the most important agricultural and food-producing regions in the UK. A remarkable number of those food, drink and product businesses now sell direct online at serious scale.
Lincoln brands tend to come to us when they have outgrown their existing agency, when their tracking is not telling the full story, or when they are about to put real money into paid media and want it tracked properly from day one.
Forty-five minutes from Worksop to Lincoln via the A57 through Saxilby.
The Lincoln market
Lincolnshire has historically been one of the most underserved counties in the UK for specialist digital agency work. The local market is a mix of long-established retailers, agricultural and food businesses, manufacturing and engineering operations around Lincoln and Scunthorpe, and a growing tourism and hospitality sector along the coast and in the Wolds. Most local agency work is web-design-led, generalist, and lacks depth in measurement, paid media, attribution, or platform engineering. We fill that gap. We are not the cheapest option in the county, and we are not trying to be. We are the option for Lincolnshire brands who are serious about competing online and want senior, specialist work without having to default to a London or Manchester agency.
Services in Lincoln
Four disciplines. One studio.
Analytics
Know exactly where every pound of revenue comes from.
GA4 implementation, server-side tagging, attribution modelling, and custom dashboards. Built for ecommerce brands who need a single source of truth for revenue.
See full analytics service →What we deliver
- —GA4 property audit, configuration and event taxonomy
- —Server-side tagging via Google Tag Manager
- —Custom event, conversion and ecommerce tracking
- —Cross-domain and cross-device tracking
- —Consent Mode v2 implementation
- —BigQuery export pipeline and data warehousing
- —Looker Studio dashboards for marketing, finance, and product teams
- —Attribution model selection and reporting
CRO
Convert more without cheapening the brand.
Conversion optimisation that respects high-AOV products and long consideration cycles. Hypothesis-led testing, qualitative research, and full-funnel improvements.
See full cro service →What we deliver
- —Heuristic and analytics-led site audit
- —Heatmap, scrollmap and session recording analysis
- —A/B and multivariate testing programmes
- —Checkout and cart abandonment optimisation
- —Product detail page testing and merchandising experiments
- —On-site search, navigation and IA reviews
- —Customer interviews and survey design
- —Monthly experimentation roadmap and reporting
PPC
Performance media built on first-party data.
Google, Meta, and TikTok paid media for ecommerce. ROAS-focused, attribution-led, and structured around clean first-party data instead of platform black boxes.
See full ppc service →What we deliver
- —Account audit and structural rebuild where needed
- —Google Shopping and Performance Max management
- —Meta and TikTok ads strategy and execution
- —Server-side conversion API integration
- —Audience strategy and first-party data activation
- —Creative testing and rotation frameworks
- —Bid strategy, budget pacing and forecasting
- —Weekly and monthly reporting against revenue, not platform metrics
Shopify Plus
Move to Shopify Plus without losing revenue, SEO or sleep.
Migrations from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud and bespoke platforms onto Shopify Plus. Zero revenue loss, zero SEO drop, full data continuity.
See full shopify plus service →What we deliver
- —Pre-migration platform and data audit
- —URL mapping and 301 redirect strategy
- —Customer, order and product data migration
- —Theme build, customisation or headless front end
- —Checkout extensibility and Shopify Functions
- —Third-party app evaluation and integration
- —Pre and post-launch QA, performance and SEO testing
- —Analytics and tracking continuity across the migration
AI Engineering
Build AI that absorbs the work, not the team.
Bespoke AI agents, RAG knowledge platforms, workflow automation, and intelligent internal tools. Built and operated by senior engineers, with banking-grade discipline and full transparency on what every agent does and why.
See full ai engineering service →What we deliver
- —AI agent design, prompt engineering and tool-use schemas
- —RAG and vector knowledge platforms with citations
- —Multi-agent pipelines for content and ops work
- —Customer service automation with human-in-the-loop
- —Bespoke internal tools and admin platforms with AI features
- —Process automation with banking-grade audit trails
- —Model evaluation, monitoring and continuous tuning
- —Production deployment on your infrastructure
Web Design & Development
Websites built like systems, not brochures.
Editorial design and engineering-led development for ambitious UK businesses. Marketing sites on Next.js, ecommerce on Shopify Plus, bespoke platforms when SaaS will not cut it. Measurement, conversion, and ownership all baked in from day one.
See full web design & development service →What we deliver
- —Editorial design system tailored to your brand
- —Next.js, Sanity, or Shopify front-end build
- —Full GA4, server-side tagging, Consent Mode v2
- —Conversion-focused page architecture
- —On-page SEO, schema markup, and performance budget
- —Looker Studio reporting dashboard
- —Editor training, documentation, and clean handover
- —Hosting on your account, full code ownership
Proof of work
Real work, real numbers, real clients.
We do not hide behind anonymous case studies and aggregate metrics. Here is what we have actually delivered for two of the most demanding ecommerce clients in the UK.
UK retail portfolio
Group-wide GA4 transformation across a multi-billion-pound retail portfolio.
Fifty-plus brand websites standardised onto a single event-driven dataLayer, replacing three conflicting schemas. Twilio Segment CDP unifying customer journeys across Sports Direct, FLANNELS, USC, Jack Wills and the wider estate. Looker Studio dashboards built for trading, marketing and the board, fed by BigQuery and trusted group-wide.
Read full case study →50+
Sites unified
3→1
dataLayer schemas
Segment
CDP across portfolio
Belstaff
A structured CRO programme on a century-old luxury brand.
Hypothesis-led A/B testing across product detail pages, cart and checkout on one of Britain's most storied heritage labels. Editorial PDP redesigns informed by behavioural data. Measurement rebuilt underneath to give the trading team confidence in every revenue read. Conversion-rate gains held over twelve months without compromising the craft.
Read full case study →+30%
Conversion rate uplift
12+
A/B tests shipped
12mo
Sustained gains
What clients say
In their words, not ours.
The Google Analytics 4 transformation has given us a consistent, unified view of our customers and their journeys across our brand portfolio. By standardising analytics with Twilio Segment, we now have the clarity, confidence, and tools to make informed decisions at every level, from marketing campaigns to product strategy.
Kerry Nolan
Group Head of Digital Trading & CRO · UK retail group
Matt's approach has delivered a fresh, compelling ecommerce experience that successfully balances Belstaff's heritage with digital innovation. The foundations have been laid to give our teams confidence to make the right decisions to ensure measurable growth.
Stacey Smith
Head of E-Commerce · Belstaff
I have been working with Oneiro Digital to manage our Google Analytics, Tag Manager, cookie consent setup, Google Ads and Google Merchant Centre and the difference has been night and day. They are incredibly thorough, and clearly know these platforms inside out and always take the time to explain what they are doing and why.
Alex Elliman
Company Director · Fragrance Click
FAQs
Common questions from Lincolnshire businesses.
Do you actually work in person, or is everything remote?
How does pricing compare to a London agency?
Are you only interested in luxury and retail brands?
How quickly can we start?
Will I work with the people who reply to me?
Based in Lincoln?
Send us a message and we will tell you exactly where the growth is hiding, regardless of whether we end up working together. No deck, no script, no follow-up sequence.